In Greek philosophy, Arete is defined as "excellence of any kind". Our brand speaks to the timeless, modern woman who demands excellence of herself and appreciates reinvented classics that are versatile, comfortable, and easy to wear.

Phenomenal women lead demanding & stressful lives at home and in the workplace.  Our customer knows exactly who she is and how she wants to show up everyday. She allows her style to be influenced by her sense of self and represented by flattering silhouettes, beautiful fabrics, and elevated everyday staples. Our brand showcases curated pieces to help those women build a stress-free wardrobe that empowers them to conquer the day with confidence.

Since becoming a mother, life has afforded me little time to really relax and focus on the things I love most. The majority of my career endeavors have been pursued in the spirit of necessity and like most things entrepreneurial, Arete was born from passion. This brand is my peace and the return to an industry that I've loved forever. The circle emblem reflects how certain parts of our lives have a tendency to come full circle. The name represents how I live my life and how I choose to show up for the people I love, and those who value my voice. EXCELLENTLY!